Google Ads gives you insight into the effectiveness of your advertisements by giving you detailed reports about who has clicked on your ad, where they went to click, what they clicked on your website and if anything has been purchased – all this helps you gain a greater understanding of who your customers are while also improving advertising strategy.
Connect people with products or services: Google ads are designed to connect users who search for information with products and services that match their needs. Google ads are customized to your search query. Google ads, for example, can display options from different brands if you are looking to buy new sneakers.
Reach your target audience with Google ads are used by businesses to reach customers who may be interested in their products. Advertisers can target their ideal audience by specifying demographics, online behavior, and interests. It ensures their ads will be seen by those who are most likely to want what they’re promoting.
Earn Revenue from Advertisers & Google: Google Ads operate under a model of pay-per click (PPC), where advertisers pay only when someone clicks their ad. This encourages companies to create relevant and compelling ads as they will be charged according to user engagement. Google gains revenue from clicks and creates a sustainable ecosystem for advertisers as well as the platform.